Hita (日田市 Hita-shi?) is a city located in Ōita Prefecture, Japan, that was founded on December 11, 1940. It is an agricultural and industrial centre that primarily produces lumber, furniture, and pottery. Its attractions and scenic beauty also make it a popular tourist destination. On March 22, 2005, the towns of Amagase and Ōyama, and the villages of Kamitsue, Maetsue and Nakatsue (all from Hita District) were merged into Hita. As of December 31, 2011, the city has an estimated population of 71,537, with 26,846 households, and a population density of 107.38 persons per km². However, the estimated population of central Hita is about 5,000 people. The total area of the city is 666.19 km².